Social Media Marketing; 4 Laws to Follow

It is vital to understand social media marketing from start to finish before starting your brand journey. From maximizing content quality to increasing your audience and popularity, abiding by these 4 laws will help build a foundation that will better serve your customers and your brand as a whole.


Before you start, decide on what matters most for your brand. Focus on a small scale of topics and master them. A common mistake in social media marketing is trying to be the “jack of all trades” and spreading yourself too thin. Losing focus will create a loss in expertise.


When starting out, remember to listen to your target audience more than you speak to them. This aspect of social media marketing will help you tremendously in the long run. Join in the conversation with your audience and be open for the response they have to share. More than likely their feedback will be a valuable source for your next post. Remember to always reply to someone who reaches out to you in person and online. Building relationships with your audience is one of the most important parts of social media marketing success and will build trust and credibility.

Quality over Quantity

Quality over quantity should be your lifelong social media marketing motto. This references the amount you post and the amount of people you are trying to reach. It is better to have 1,000 online connections who read, share and talk about your content with their audiences than 10,000 connections who disappear after connecting with you the first time. This means consistently (not constantly) publishing content and participating in conversations. Followers online can be won’t hesitate to replace you if you disappear for weeks or months.


Social media marketing does not breed success overnight. It is a process that forces you to be engaged for the long haul and spend quality time building your network. Be patient for a response from your publics and remember the law of listening. Be proactive in your posts and reactive to the comments and time it will take to spread your brand. In regards to reciprocity, do not expect others to share your content and talk about you if you do not do the same for them. A part of your social media marketing plan should include sharing content published by others to build your network.

Remain faithful to these 4 laws and perfect your social media marketing plan in no time. Focus on the important features, listen to your audience, create quality content, and be patient to see results.

If you’re a small business, you need to check out FuelGauge’s post “Which Social Media Platforms are Right for Your Small Business?