Hub and Spoke Marketing


Hub and Spoke Marketing

Hub and Spoke Marketing is a strategy that drives awareness and increases engagement through various initiatives that all point the audience back to a desired landing page. As shown in the model here, there is no shortage of things you can go do, and we take all possibilities into consideration. Then we cull down our recommendations to the best few initiatives that will move the needle. We do not take a onesizefitsall approach, but we treat each client as a unique case.


Ok. Almost everything starts with a search. In a study performed by Forrester, over 90% of customers report they use search at every stage of their customer lifecycle, and over 85% of customers say they use social channels for discovery and consideration or purchase. This is why keyword research is the cornerstone for building our initiatives. Using a proprietary algorithm, we determine what keywords we want to rank for and build content around them in a calculated manner, using an initiatives calendar.  

Content Strategy

Once the types of initiatives have been determined, we map out a calendar of three to six months of what we will do and when. This gives us and our clients a road map to what we want to build awareness and engagement around. Making quarterly commitments, measuring results, and tweaking as needed, we iterate to ensure continuous improvement.

Types of Initiatives

  • Websites
  • Landing Pages
  • Email Marketing
  • Reputation Management
  • Account Based Marketing
  • Social Media Marketing
  • Pay-Per-Click Advertising
  • Events
  • Virtual Reality
  • Augmented Reality
  • 3D Video
  • 2D Video
  • Print Ads
  • Sales Collateral
  • Broadcast Media
  • Content marketing
  • SEO

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